PRIVATE COACHING
WITH SIMON LEE

THE PROBLEM

YOU'VE ACHIEVED SUCCESS.
BUT SOMETHING'S MISSING.

You've built the business. Made the money. Got the title.

But you still feel:

❌ Like you're playing a character you were never meant to be
❌ Controlled by fear, despite your achievements
❌ Alone in your battles, with no real brotherhood
❌ Numb, despite having "everything you wanted"
❌ Like there's a stronger version of you that's been suppressed

You've chased the external markers of success.

But you never built the MAN.

Here's what I've learned in 30+ years coaching men:

External achievement without internal character = quiet desperation.

You can have the title, the wealth, the status.

But if you don't know WHO YOU ARE when no one's watching?

You've built nothing.

This is where private coaching comes in.

Not to "fix" you.

But to forge you.

WHAT YOU GET 

WHAT PRIVATE COACHING INCLUDES

🔹 WEEKLY 1:1 SESSIONS (60 minutes)

Live with Simon. Not a VA. Not an associate coach.

Every session recorded (for your reference only, never shared).

Deep work. Hard questions. Real transformation.

🔹 DIRECT ACCESS BETWEEN SESSIONS

Email or access to Simon throughout the week.

Accountability. Support. Guidance when you need it.

You're not alone between calls.

🔹 CUSTOM TRAINING PLAN

Based on the 7 Rules, tailored to YOUR specific challenges:

- Shadow work exercises
- Character-building assignments - Accountability tracking
- Weekly reflections
- 90-day transformation roadmap

🔹 OPTIONAL: PHYSICAL CONDITIONING PROGRAM

If needed, Simon creates a bespoke training plan.

How you move shapes how you think.

Discipline in the gym = discipline in life.

🔹 OPTIONAL: NUTRITION PROTOCOL

If needed, complete nutrition program designed for:

- Energy and focus
- Performance optimisation
- Mental clarity

Plus: Optional session with a master chef (if required).

🔹 BONUS: KINGMAKERS BROTHERHOOD ACCESS

Full access to The Vault, War Councils, and The Round Table.

Private coaching + brotherhood = complete transformation.

This isn't a course.

This is complete immersion in the warrior's path.

WHO THIS IS FOR

PERFECT FOR:

✅ CEOs and business owners building legacy, not just revenue
✅ High-achieving men who've "made it" but feel empty
✅ Fathers who want to model strength and integrity for their sons
✅ Men ready to face their shadow and integrate it
✅ Warriors who refuse to settle for mediocrity
✅ Leaders who know they're capable of more

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NOT FOR:

❌ Men looking for quick fixes or motivation hacks
❌ Men unwilling to face hard truths about themselves
❌ Men who can't invest $6,000 in their transformation
❌ Men who want a "yes man" coach who won't challenge them
❌ Men seeking therapy or healing work (I'm a coach, not a therapist)

If you're in the first category, let's talk.

If you're in the second, this isn't for you.

ABOUT SIMON

YOUR COACH: SIMON LEE

Founder of Kingmakers

30+ years coaching men
—from CEOs to martial artists to fathers building legacy.

MY BACKGROUND:

Trained in 7 martial arts under world champions
Former Southern England Bodybuilding
Champion Ultra-marathon runner
Nutritionist and physical conditioning expert.
Featured on national television
Endorsed by broadcaster Neil Oliver
Author of The Courage Project and The Self-Discipline Rulebook

MY APPROACH:

I don't do generic life coaching.

I don't help you "find yourself."

I help you FORGE yourself.

Using the 7 Rules framework, we rebuild your character from the inside out.

Not who you think you should be.

Who you were meant to be.

This isn't therapy. This isn't high-performance coaching.

This is the warrior's path.

And I've walked it for 30 years.

I work with a very limited number of private clients at a time.

Quality over quantity. Depth over scale.

If you're ready, let's talk.

WHO I'VE WORKED WITH

Over 30+ years, I've coached:

- Business owners building multi-million pound companies
- CEOs leading teams and creating impact
- Fathers modeling strength for their sons
- Martial artists extending discipline beyond the mat
- Thought leaders creating movements
- Men in transition—career changes, relationship rebuilds, identity shifts

If you're committed and ready for breakthrough growth, I can help.

If you've drifted off track and need to re-establish your aim, I can help.

If you're ready to step into your full strength, I can help.

INVESTMENT & COMMITMENT

PRIVATE COACHING: $6,000 for 3 months

What you get:

✅ 12 x 60-minute 1:1 sessions with Simon (weekly)
✅ Direct access between sessions (email)
✅ Custom training plan based on the 7 Rules
✅ All sessions recorded (your reference only)
✅ Optional: Physical conditioning program
✅ Optional: Nutrition protocol
✅ Bonus: Full Kingmakers access (Vault, War Councils, Round Table)

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COMMITMENT REQUIRED:

This is a 3-month MINIMUM commitment.

Real transformation takes time.

If you're looking for a quick fix, this isn't for you.

If you're ready to do deep work and build unshakeable character, let's talk.

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AVAILABILITY:

I work with a very limited number of private clients at a time (maximum 10).

If all spots are full, you'll be added to a waiting list.

But let's talk either way—I want to hear from you.

FREQUENTLY ASKED QUESTIONS

Q: How is this different from Kingmakers?

A: Kingmakers is the brotherhood—group coaching, accountability, and community.

Private coaching is 1:1 deep work with Simon.

You get both when you do private coaching (full Kingmakers access included as a bonus).

If you need personalised attention, custom plans, and direct access to Simon between sessions, private coaching is for you.

Q: Can I do both Kingmakers AND private coaching?

A: Yes. In fact, private coaching includes full Kingmakers access.

The combination is powerful: 1:1 deep work + brotherhood support.

Q: Do I have to commit to 3 months?

A: Yes. Real transformation takes time.

If you're looking for a quick fix or 1-2 sessions, this isn't for you.

3 months minimum. Many clients extend beyond that.

Q: What if I'm not local to you?

A: No problem. Most of my clients are international.

Sessions are conducted via Zoom. Works perfectly.

If you're local and want in-person sessions, we can arrange that.

Q: Is this therapy or coaching?

A: Coaching. Not therapy.

If you need clinical mental health support, I'll refer you to a qualified therapist.

I work with high-functioning men who want to build character, discipline, and legacy.

Q: Do I need to be a martial artist to work with you?

A: No. While many of my clients are martial artists, private coaching is for ANY man ready to forge himself.

CEOs, fathers, business owners, men in transition—if you refuse to drift, we can work together.

Q: What's included in the physical conditioning and nutrition programs?

A: Only if needed. Not all clients require this.

If we determine physical training or nutrition would support your transformation, I create custom programs.

These are optional add-ons based on your specific goals.

Q: Can I pay in installments?

A: Yes. Payment plans available: $2,000/month for 3 months.

Full payment upfront: $6,000.

Q: What if all private coaching spots are full?

A: You'll be added to a waiting list and notified when a spot opens.

In the meantime, join Kingmakers ($49/month) to start the work.

Q: How do I know if private coaching is right for me?

A: Book a call. We'll figure it out together.

Free. 15-30 minutes. No obligation.