ABOUT SIMON LEE

THE WARRIOR'S PATH

I didn't choose this path. It chose me.

Growing up in a volatile, hostile family environment, I learned early that fear either breaks you or forges you.

For me, it became the crucible.

At 19 I won the Southern England Bodybuilding Championship.

I thought muscles would make me a man, alleviate my pain.

They didn't.

The title, the physique, the external achievement—none of it touched the fear inside.

"Muscles didn't make the man."

I'd built the body but ignored the character.

Then came the collapse.

Five years illness, often bedridden with M.E. (myalgic encephalomyelitis).

Doctors thought I had leukeumia.

They told me I'd never be fully well again.

I'd chased external success and paid the price with my body.

But in that darkness, I found the path.

I discovered Eastern philosophy. Meditation. Chi Kung. Ancient martial disciplines.

And I learned something most men never do:

How to heal myself.

Not with pills or therapy.

With food. Thought. Movement. Discipline.

I rebuilt myself from the inside out.

And then I started teaching others.

THE CREDENTIALS

THE FORGE

Over the next 30 years, I forged myself in every arena I could find:

• 7 MARTIAL ARTS

  Trained under National Champions, World Champions, and an Olympic medalist.
  Not for sport. For discipline. For character. For the code.

• FORMER SOUTHERN ENGLAND BODYBUILDING CHAMPION**

  Learned that external strength without internal character is hollow.

• ULTRA-MARATHON RUNNER

  Tested my mind against my body. Learned where discipline comes from.

• MEDITATION & CHI KUNG INSTRUCTOR

  Taught hundreds how to heal the mind through movement and stillness.

• NUTRITIONIST (PRIVATE MEDICAL COMPANY

  Understood the connection between what you consume and who you become.

• FEATURED ON NATIONAL TELEVISION

  Shared the warrior's path with millions.

• FIRST BOOK ENDORSED BY NEIL OLIVER

  Broadcaster, author, and one of the most respected voices in Britain.

• AUTHOR

  The Courage Project. The Self-Discipline Rulebook

I didn't do this to collect credentials.

I did it to understand what builds a MAN.

Not success. Not achievement. Not titles.

CHARACTER. COURAGE. DISCIPLINE.

That's what the 7 Rules are built on.

THE REALISATION

THE TURNING POINT

During my illness, I had a breakthrough that changed everything:

Everything I thought, consumed, believed, watched, and the people I surrounded myself with—

They were all connected.

My mind. My body. My life. One system.

You can't fix one part without addressing the whole.

You can't build external success on internal weakness.

You can't achieve without character.

This became my life's work:

Teaching men to build themselves from the inside out.

Not motivation. DISCIPLINE.

Not quick fixes. CHARACTER FORGING.

Not following. LEADING.

WHO I'VE WORKED WITH

Over 30+ years, I've coached hundreds of men through:

- Low self-esteem → Unshakeable confidence
- Addictions (work, substances, performance) → Freedom and discipline
- Anxiety and depression → Inner peace and clarity
- Boardroom bullying → Leadership presence
- Relationship breakdown → Restored integrity
- Career transitions → Clear purpose
- Drifting without direction → Living by a code

Business owners who built multi-million pound companies.

CEOs who learned to lead with character, not just strategy.

Fathers who became the men their sons could respect.

Martial artists who extended discipline beyond the mat.

Men who stopped drifting and started leading.

Not through therapy. Not through motivation.

Through the 7 Rules.

Through the CODE.

THE 7 RULES

 
THE 7 RULES OF SELF-DISCIPLINE

Everything I teach is built on this framework:

1. CHARACTER — Your private actions define you, not your public image

2. CODE OF COURAGE — Live by clear principles, not feelings or circumstances

3. INNER BATTLE — Integrate your shadow, don't suppress it

4. INTENTION — Control your attention, control your life

5. ACTION — Take action regardless of motivation

6. BROTHERHOOD — Lone wolves die, build your tribe

7. LEGACY— Build something that outlasts you

This isn't self-help.

This is self-mastery.

This is the warrior's path.

THE MISSION

After 30 years of coaching men one-to-one and in groups, my mission is clear:

Reignite the minds of men toward courage, discipline, and integrity.

Not for their own sake alone.

But for better families. Better societies. Better world.

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We live in a time when men are told to be softer.

To manage their emotions. To seek comfort. To avoid conflict.

But that's not what builds strong men.

Strong men are forged in the fire.

They live by a code. They face their battles. They build brotherhood.

They create legacy.

That's what Kingmakers is:

A modern chivalric order for men who refuse to drift.

Not a program. An ORDER.
Not followers. WARRIORS.
Not motivation. A CODE.

Times change.

But courage never does.

THE PHILOSOPHY

WHY COURAGE?

Most men chase success.

The title. The money. The status.

But success without character is empty.

I learned this at 19 when I won a bodybuilding championship and felt worse than before.

I learned it again during five years of illness, when all my achievements meant nothing.

And I've seen it in hundreds of clients:

High-achieving men who've "made it"—but feel hollow inside.

Here's what I discovered:

Courage isn't the absence of fear.

It's the refusal to let fear control you.

When courage is your primary aim, everything else falls into place.

Not because you're fearless.

But because you've built the CHARACTER to face fear and move anyway.

That's what we teach.

Not how to be successful.

How to be UNSHAKEABLE.

HOW I WORK

My approach is bold and honest:

✅ I help you identify your challenges (not hide from them)

✅ I help you take ownership (not blame circumstances)

✅ I help you face them head-on (not manage them gently)

✅ I hold you accountable (not enable your excuses)

This isn't for men looking for comfort.

It's for men ready to be FORGED.

We work through:

✅ THE 7 RULES FRAMEWORK
Every session, every challenge, every breakthrough is built on this code.

✅ FOOD, THOUGHT, MOVEMENT
What you consume (mentally, physically) shapes who you become.

✅ SHADOW INTEGRATION
Your darkness isn't the enemy. It's untapped power.

✅ BROTHERHOOD
You can't do this alone. I connect you with warriors on the same path.

✅ LEGACY BUILDING
We don't just fix problems. We build something that lasts.

This is 30 years of martial arts, healing, philosophy, and forging men—distilled into one system.

The 7 Rules.

THE PATHS

WORK WITH ME

There are two ways to work with me:

KINGMAKERS: THE BROTHERHOOD

Monthly brotherhood for men who refuse to drift.

- Weekly War Councils (live coaching on the 7 Rules)
- The Vault (complete training library)
- The Round Table (private brotherhood community)
- The Knights Oath (daily ritual)

Investment: $49/month ($39 for Founding Members) [JOIN KINGMAKERS →] HERE

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PRIVATE COACHING WITH SIMON

Elite 1:1 character forging for men ready to do deep work.

- Weekly 60-min sessions with Simon
- Direct access between sessions
- Custom training plan based on the 7 Rules
- Optional: Physical conditioning + nutrition protocols
- Bonus: Full Kingmakers access

Investment: $6,000 / 3 months (Founding Client rate - limited spots)

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Not sure which path is right?

Download The Self-Discipline Rulebook and start with the 70 coaching questions inside.

THE WARRIOR'S PATH AWAITS

I went from a bodybuilder chasing external validation,

To a man bedridden with illness,

To a warrior who learned to forge himself from the inside out.

That journey—30 years of martial arts, healing, philosophy, and coaching—became the 7 Rules.

And the 7 Rules became Kingmakers.

A modern chivalric order for men who refuse to drift.

You don't need to hit rock bottom to start.

You just need to decide:

Am I a drifter, or am I ready to lead?

If you're ready, I'll walk this path with you.

Not as a guru. As a fellow warrior.

The order is forming.

Will you join us?

— Simon Lee
Founder - Kingmakers