Be the man you were born to be.


Few men really plan and set out to create who they really want to be, what they expect of themselves and what they will stand for in life.

When a man doesn’t create and aim at the person he knows he can be, he has to lie and create a character he was never supposed be. 

There is a line Henry David Thoreau wrote describing the angst of man in living a life he doesn’t want or even intended for himself….

“Most men lead lives of quiet desperation.”

It really doesn’t have to be this way. 

Without foundations in self belief, self discipline, resilience and the constant aim at courage, things often fall apart, or leaves a man discontent about himself despite his success. 

So many people get this wrong — and waste not only thousands of pounds in various courses but even reinforce the very habits, thoughts and feelings they are trying to move beyond.

In fact, one of the biggest mistakes people make is in thinking the achievement of a goal will bring freedom from fear, and more confidence, success and happiness.

The truth is — who you are now will be your future, and anything you achieve will be a result of who you are right now.

A mindset and accompanying courage must match the 'mission' you're trying to undertake and the goals you're striving to achieve in business and life.

People often think they can stay exactly as they are with their current habits, and do great things — but it quickly becomes apparent this is impossible.


A man who has no command over himself cannot possibly lead anyone. 

The kingmakers is a life that indeed beckons the bold, the brave, the ones who dare to dream of a destiny not yet written. It’s a real personal development course, that will set the standard for men’s coaching. it s the beginning of your own hero’s journey so that you may live in a manner that propels you towards the life you want and the society you want to live in. 

This Coaching Is For The Following Men. 

  • Do you feel like you’re living below your potential?
  •  Is there something you really want to do but are not sure how to get there? 
  •  Have you tried life coaching, therapy and other coaching methods but still feel the same?
  •  Is your career successful, but you still feel unfulfilled and unhappy?
  •  Do you feel your life lacks meaning, passion, purpose and focus?
  •  Are you always grasping at a future arrival point to be confident, happy and content?
  • Do you want to be the best version of yourself for you and your family?


This is a breakthrough process, designed to clear the path for the man and his mission.

The Kingmakers” is not merely a program; it is a powerful call to ignite the flames of your potential and forge a way ahead and the opportunity to cultivate an incorruptible force, that will be more valuable than anything else you could ever obtain. 

Men are born to lead and protect and it is the focus on who you want to be as a man that leads to his own unique vision and ambition.

The real value is the person you become. 

Charting the course to self-leadership

 Over five progressive stages, together we will clear the way and create clarity and focus on where you want to be and exactly what you desire. 


Step 1 - Vision 

Discover the dual nature of vision, the clarity of the man you wish to become, and the mission or ambition you wish to achieve. This is the vital  first part of the journey where you get absolute clarity on what you are aiming at and to be congruent through your actions and convictions. 


Step 2 - Unwavering Self Belief 

If you don’t really believe you can achieve something, then you will go no further than these beliefs. This is where you get to change the internal narratives and scripts you have picked up in life, that are holding you back. Establish new beliefs so powerful, that you now realise nothing can make you retreat or shrink back as you used to be.


Step 3 - Forging Self-Discipline

Discipline is the driver of success and personal potential and this highly popular but extremely rare outline of self-discipline, shows a clear and concise breakdown of how you create the energy and results needed to succeed. It clearly reveals why dreams fail and more importantly, how big results are made. 


Step 4 - The Mind Fortress:  Protecting What Really Matters 

To really protect what matters to you requires a blend of kindness and fierceness. Get to know the dark side of your psyche and how it will serve, create and protect what matters most. Manage confrontation in an efficient, natural way. 

Forging an efficient mind door that keeps out unwanted distractions and negativity. 


Step 5 - Accountability To Action 

A clear and precise plan of action that is created backwards from the mission. Creating and expecting an accountability from yourself whilst always looking for feedback and adjustments to the system. A reminder of the WILL to win, daring to dream and expanding into the life you have imagined. 


This program is more than a collection of lessons; it is a crucible in which the true essence of your leadership is forged. It is an invitation to join the ranks of those rare individuals who choose to lead from the front, to inspire by example, and to impact the world in ways yet unimagined.


Transforming your life through the power of courage & leadership results in the following changes...

  •  You can make fear your friend and guide to get through the toughest of challenges.
  •  You can finally free yourself from the opinions of others and actually get comfortable with being disliked.
  •  You can finally find true freedom, empowerment and resilience.
  •  You can become a beacon of courage and inspire those closest to you.
  •  You can forge powerful relationships that drive your personal life & make your professional career explode to currently unimaginable levels.
  •  You can have a full, clear understanding of exactly what you need to do and what to avoid, to achieve your goals.
  •  You can make the impossible possible & live your life to its fullest potential. 

You now move towards your goals free from an outside need for acceptance, attention and permission.

Your whole life changes, including relationships, friendships and health, as you become more resilient, free and disciplined.

You finally realise…

 YOU are the creator of your entire life and you hold the key to creating your own masterpiece. 

What does Group Coaching with the Unlimited Courage team look like?

  • A six month online course that also offers six live seminars throughout. You do not have to attend the live classes as everything will be uploaded to the online portal. 
  •  The Monthly live sessions will be an equal blend of an in-depth look at the progressive philosophy and the physical fitness and nutrition needed to fuel a man and his mission. They are dyamic and extremely thought provoking. 
  •  Online support, including a weekly group Zoom clinic where you get to have your questions answered and receive extra videos. These are also recorded and uploaded to the online portal. 
  • Each member receives a private online one to one session each month by an Unlimited Courage team member. 
  • An online two hour cooking Masterclass on preparing and cooking the food recommended by the course. This is performed by one of the Britains top master chefs, who has appeared several times on National TV and headed 22 restaurants in the city of London. 
  •  A Kingmakers WhatsApp group for members. 
  •  A step by step breakdown of the life changing philosophy of the 7 Courages.
  •  The oldest and most effective fitness training methods to become incredibly fit, strong and mentally resilient in the quickest time possible. 
  • The opportunity to join a like minded group of men on a mission, to support and encourage each other. 

And much much more.

Please note this price will increase after the first event and slots are only available on a 'first come first served' basis but offered first, to those who have registered interest. 

See below for details of how to apply today.

If you have any concerns or questions, please email us at [email protected]

Your Head Coach  - Simon Lee  

Simon Lee is the author of ‘The Courage Project’ and is a long standing coach for men and boys. He is an established and highly regarded therapist and coach. 

He has studied Eastern and Western philosophy and psychology, taught a multitude of different martial arts, created nutritional programs for a private health care clinic and is a physical conditioning expert.

He has spent his life testing and coaching how what we think, eat and move affects the mind. He focuses on the power of self-leadership, creating both vision and resilience for men’s lives and ambitions. Simon was recently interviewed on GB News by Neil Oliver about his life and coaching.


See below for details of how to apply today.

Most people will have a completely different outlook on life after completing ‘The Kingmakers’ course 

Most men experience massive changes, both in the way they think and also in how they take action—in every area of their personal and work life. 

Register Your interest Now

Register your interest below and receive news, updates and an invite to an exclusive introductory event. 

What Other People Are Saying About Simon's Coaching


"I am now able to speak in from of teams at work – because finding out who I am has enabled me to speak with confidence and believe in what I am saying. It’s made me physically better off, mentally better off and the confidence aspect has been amazing."

~ Neil Scott

“Made me quit a cocaine addition of 10 years.”


“I uncovered a strength I never knew I had and this allowed me to stand up to certain family members for the first time.” 

- Barry

“Simons training shows a direct format to achieve a powerful mental strength . It is innovative and bold in its approach by continually challenging set beliefs.” 

- Paul Dean

“Simon is dynamic in his approach and is honest, fearless and unique. After just three weeks I have a sense of freedom and relief at last which never seemed possible."

- Shaun

“Simon is an outstanding coach. I can't say enough about what he has done for me in the short time I have known him. He is nothing short of brilliant.”

- Gordon Maudsley

“Since working with Simon I have developed a deeper understanding of myself and who I want to be. His methods have delivered a greater clarity of direction for me and have made me take responsibility for where I am now, not only as a business owner but as a human being, husband and parent.”

– Steve Harlin

“Training with Simon has taught me a strong self discipline and enabled me to handle the stress of being the head chef of 22 Restaurants. The philosophy within the teachings helped me discover the truth of who I am.”

– David Jordan

“Personally it made me realise where my true calling in life is and what I should really do, which is to be true to myself. It just opened it all up for me and made me realise it.”

- Steve Reynolds 



Register Your interest Now

Register your interest below and receive news, updates and an invite to an exclusive Introductory event.