KINGMAKERS: The BrotherhoodÂ
A Modern Chivalric Order for Men Who Refuse to DriftÂ
Live by the 7 Rules. Build brotherhood. Create legacy.
Not a program. An ORDER.
Not motivation. A CODE.
Not followers. WARRIORS.
Are you a drifter or a leader?
Most men drift:
❌ No clear code or direction
❌ Waiting for motivation
❌ Controlled by feelings
❌ Fighting alone
Leaders live by a code.
âś… Clear principles they refuse to compromise
âś… Action over motivation, every time
âś… Brotherhood and accountability
âś… Legacy over comfort
âś… Strength that compounds daily
The difference isn't talent. It's not intelligence.
It's the CODE you live by.
The 7 Rules are that code:
CHARACTER • COURAGE • INNER BATTLE • INTENTION • ACTION • BROTHERHOOD • LEGACY
Kingmakers is where drifters become leaders.
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🔹 Download the Self Discipline Rulebook (if you’re new) >
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🔹 Join the Kingmakers waiting list below 👇
Join The Waiting List
Register your interest below and receive the first offer to join Kingmakers!
INSIDE THE ORDER (WHAT YOU GET)
This isn’t a course. It’s a rite of passage.
A counter poise to fear and confusion.Â
Here, you'll find:
🔹 WEEKLY WAR COUNCILS
Every week, you'll join Simon for a live coaching call.
Ask questions. Get clarity. Receive guidance.
Not pre-recorded. Not automated. Real coaching. Real time.
🔹 THE VAULT (Complete Training Library)
Full access to all 7 Rules modules:
- Rule #1: Character — Your private actions define you
- Rule #2: Code of Courage — Live by principles, not feelings
- Rule #3: Inner Battle — Integrate your shadow, don't suppress it
- Rule #4: Intention — Control your attention, control your life
- Rule #5: Action — Move without motivation
- Rule #6: Brotherhood — Lone wolves die, build your tribe
- Rule #7: Legacy — Build beyond yourself
PLUS:
- Video training for each Rule
- Assessments and tracking tools
- Workbooks and exercises
- Meditations and rituals
- New content added monthly
🔹 TRANSFORMATION TRACKINGÂ
 Measure your progress across all 7 Rules.
- Weekly reflections
- 90-day assessments
- Progress reports
- Accountability metrics
You can't improve what you don't measure.
🔹 THE ROUND TABLE (Private Brotherhood)
Private Telegram group (off social media).
Real men. Real conversations. Real support.
Regular check-ins.
Progress tracking.Â
The structure you need to stay on path.
When you need accountability, they show up.
This isn't a Facebook group. This is a tribe.
🔹 7 RULES TRAINING
Full access to all Kingmakers modules:
- Mindset & Psychology
- Shadow Work & Integration
- Physical Training & Nutrition
- The Courage Code Philosophy
- Purpose & Legacy Building
- Relationship & Leadership Skills
🔹 BONUS: GUEST EXPERTS
Shadow work specialists.
Martial artists.
Leadership coaches.
Men who've mastered the 7 Rules.
Simon brings in warriors who've walked the path.Â
🔹 PRIORITY ACCESS
- First access to future courses, events, and opportunities.
- Member-only discounts on 1:1 coaching.
- Invitations to in-person gatherings.
- Founding Member benefits (see below)
The brotherhood you've been searching for
THE KINGMAKERS FOUNDER MEMBER OFFER
FOUNDING MEMBER OFFER
(Limited to First 100 on Waiting List)
Kingmakers officially launches in May 1st 2026
But I'm offering a special rate for the first 100 men who join the waiting list:
🔹FOUNDING MEMBER RATE: $39/month (locked forever)
 🔹Regular Rate (after launch): $49/month
That's $10/month savings. Every month. For life.
PLUS, AS A FOUNDING MEMBER, YOU GET :
âś“ Lifetime rate lock at $39/month (never increases)
âś“ First access to all content as it's released
âś“ Direct input on what goes into the vault
âś“ Founding Member badge in the community
âś“ Priority access to future in-person events
âś“ Special recognition as a brotherhood builder
Only 100 Founding Member spots available.
When we launch in May, the rate goes to $49/month.
Join the waiting list now to secure your Founding Member rate.
[JOIN THE WAITING LIST NOW]
Be The Change, Make An Impact, Lead From Example.
What To Expect From Kingmakers...
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â—Ź An incorruptible inner strength so powerful, that fear no longer has any control over you.Â
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â—Ź A genuine mind of peace and freedom for a far greater quality of life.Â
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â—Ź A code of courage so powerful, you have total clarity on the life you were always meant to live and the things you can really achieve.Â
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â—Ź A powerful mind fortress, which protects you from outside influences and automatically keeps negative and manipulative forces away from you.Â
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â—Ź An unbreakable self-discipline to pursue and protect the things that really matter to you.Â
Please note founding member spaces are only available on a 'first come first served' basis but offered first, to those who have registered interest.
See below for details of how to apply today.
If you have any questions, please email us at [email protected]
Your Coach - Simon Lee
Founder of Unlimited Courage. Coach, Father, Change Maker.Â
30+ years coaching men—including martial artists, CEOs, fathers, and warriors from every walk of life.
BACKGROUND:
â—Ź Trained in 7 martial arts under world champions
â—Ź Former Southern England Bodybuilding Champion
â—Ź Ultra-marathon runner
â—Ź Nutritionist & Physical Conditioning Expert
â—Ź Featured on national television
â—Ź Endorsed by broadcaster Neil Oliver
WHY I BUILT KINGMAKERS:
I spent years watching men drift.
Talented men. Strong men. Good men.
But they had no code. No brotherhood. No discipline beyond their job or their training.
So they drifted. Numb. Frustrated. Playing small.
I built the KINGMAKERS to give men what I was given as a young man:
A code to live by.
A brotherhood to walk with.
A legacy to build.
The 7 Rules aren't theory.
They're forged in the arena.
30 years of coaching. 7 martial arts. Decades of discipline.
This is what works.
And I'm committed to passing it on.
👉 Book a CallReady To Rise?
Kingmakers is only open to men who are truly ready to do the work.
If that’s you — I invite you to step forward and apply.
👇 Choose your next step:
- 🔹 Download the Self Discipline Rulebook (if you’re new) >
- 🔹 Join the Kingmakers waiting list below 👇
Join The Waiting List
Register your interest below and receive the first offer to become a Kingmaker founding member!
What People Are Saying
"I am now able to speak in from of teams at work – because finding out who I am has enabled me to speak with confidence and believe in what I am saying. It’s made me physically better off, mentally better off and the confidence aspect has been amazing."
~ Neil Scott
“Simon is dynamic in his approach and is honest, fearless and unique. After just three weeks I have a sense of freedom and relief at last which never seemed possible."
~ Shaun Turner
“Since working with Simon I have developed a deeper understanding of myself and who I want to be. His methods have delivered a greater clarity of direction for me and have made me take responsibility for where I am now, not only as a business owner but as a human being, husband and parent.”
– Steve Harlin
Is This for You?
This is not for the man who is looking for a quick fix. This is for men who are ready to face their fears, embrace their challenges, and rise to their highest potential.
If you’re ready to:
- Get brutally honest with yourself
- Build unshakable self-discipline
- Develop the courage to face your fears
- Lead yourself with purpose, clarity, and integrity
Then Kingmakers is for you.
How It Works
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Step 1
Join the waiting list NOWÂ Â Â Â
Register your interest below.
Takes 30 seconds.
No initial payment required.    Â
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Step 2
We will contact you just before the launch and offer a place to YOU first.
You'll receive updates as we create content:
Training modules going live
Seminar schedule
Community guidelines
Founding Member benefits
We'll keep you in the loop every step.
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Step 3
You'll receive a personal invitation to join at the Founding member rate ($39/month, locked forever)
Official Launch (May 2026)
Member rate ($39/month, locked forever).
First access. First in the community.
Join the first coaching call.
Enter the private Telegram community.
Access the complete training vault.
Begin monthly challenges
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FAQ
Q:Â When exactly does Kingmakers launch?
A: MAY 2026. Exact date will be announced to waiting list members first. You'll receive at least one week's notice before launch so you can secure your Founding Member rate.
Q: Do I have to pay now to join the waiting list?
A: No. The waiting list is completely free. No payment is required until we officially launch in April. This is simply to register your interest and secure your Founding Member rate of $39/month instead of $49/month.
Q:Â What's the difference between Founding Members and regular members?
A:Â Founding Members (first 100 on the waiting list) get:
- $39/month rate locked forever (vs. $49/month)
- Founding Member badge in the community
- First access to all content
- Input on what goes in the vault
- Priority access to future in-person events
- Recognition as a brotherhood builder
Regular members (after the first 100) pay $49/month and join a community that's already been established by the founding members.
Q:Â What if I join the waiting list and then decide not to join in May?
A: No problem at all. The waiting list is just to register your interest and secure your Founding Member rate. When we launch in May, you'll receive an invitation. If you decide Kingmakers isn't for you, simply don't activate your membership. No obligation.
Q:Â Will you limit it to only 100 members total?
A: No. The first 100 get the Founding Member rate ($39/month forever). After that, we'll continue accepting members at the regular rate because this is going to become a global movement. So while the special rate is limited, Kingmakers itself will remain open to men who are ready to do the work.
Q: Can I cancel my membership at any time once I join?Â
A: Yes. No locked-in contracts. You can cancel anytime. However, we recommend a 90-day minimum commitment because real transformation takes time. If you're not willing to commit to 90 days, Kingmakers isn't for you.
Q:Â What's the 7 Rules framework?
A: The 7 Rules are the foundation of everything we teach:
1. Character — Your private actions define you
2. Code of Courage — Live by principles, not feelings
3. Inner Battle — Integrate your shadow
4. Intention — Control your attention
5. Action — Move without motivation
6. Brotherhood — Build your tribe
7. Legacy — Build beyond yourself
Every War Council, every module in The Vault, every challenge—everything is built on these 7 Rules.
Q:Â Is this different from therapy or traditional coaching?
A: Yes. This isn't therapy. This isn't high-performance coaching.
This is forging men of character, courage, and integrity.
We don't optimise you for achievement in one area. We build WARRIORS who live by a code.
Think ancient warrior philosophy applied to modern life.
Q:Â What if I can't make the live War Councils?
A: All War Councils are recorded and uploaded to The Vault within 24 hours. You'll have lifetime access to every recording. However, the LIVE experience—asking questions, getting real-time coaching, connecting with other warriors—is where the magic happens. We strongly recommend attending live when possible.
Q:Â Do I need to be a martial artist to join?
A: No. While many of our members are martial artists, Kingmakers is for ANY man ready to live by the warrior code. Fathers, CEOs, business owners, men in their 20s-60s—if you refuse to drift and are ready to live by a code, you belong here.
Q:Â What's the time commitment?
A:Â Minimum commitment:
- 1 hour/week for live War Council (or watch the recording)
- 30-60 minutes/week working through Vault content
- Daily Code of The Seven Courages (2 minutes)
- Engagement in The Round Table (as much as you want)
Total: 2-3 hours per week minimum.
But the real question isn't "How much time does it take?"
It's "What would it cost you NOT to do this?"
Final Call
You are not meant to live the quiet life of desperation.
You are not meant to drift through life.
You are not meant to live in quiet desperation.
You were born to lead. To build. To create legacy.
You need a code. You need brotherhood. You need warriors who refuse to let you settle.
That's what Kingmakers provides.
The choice is yours:
Stay where you are. Keep drifting. Keep waiting for motivation.
Or step into the order. Live by the 7 Rules.
Build with warriors worldwide.
The order is forming.
Will you join us?
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Join The Waiting List
Register your interest below and receive the first offer to become a Kingmaker founding member!