YOU'RE NOT BROKEN. BUT YOU MIGHT BE STUCK.

You've built a life.

A career. Maybe a family. Achievements on paper.

But something's missing.

You feel:

→ Disconnected from your purpose
→ Reactive instead of proactive
→ Like you're playing a role, not living authentically
→ Frustrated that you know you're capable of more
→ Tired of the quiet desperation

The fire that once drove you has dimmed.

You've lost your edge.

HERE'S THE TRUTH:

You're not lazy.
You're not weak.
You're not a failure.

You've just been fed lies about what masculinity is supposed to be.

You've been told:
- Your strength is toxic
- Your ambition is selfish
- Your discipline is unnecessary
- Your leadership needs permission

And you've internalised it.

Now you walk on eggshells.
Apologise for existing.
And wonder why you feel hollow inside.

BUT DEEP DOWN, YOU KNOW...

There's a man inside you who's:

✓ Disciplined
✓ Courageous
✓ Purposeful
✓ Unshakable

That man is waiting to be activated.

This book is the activation code.

INTRODUCING: THE SELF-DISCIPLINE RULEBOOK

For over 30 years, I've coached men—CEOs, business owners, fathers, warriors—through the darkness back to their power.

I've distilled everything I've learned into one framework:

THE 7 RULES

Not theory. Not motivation. Not fluff.

These are battle-tested principles that transform men.

From reactive to proactive.
From confused to clear.
From weak to strong.

This book is your roadmap.

WHAT MAKES THIS DIFFERENT?

❌ This isn't another self-help book full of empty platitudes.

✔︎ This is a FRAMEWORK—actionable, practical, proven.

❌ This isn't about "finding yourself" through endless navel-gazing.

✔︎ This is about BUILDING yourself through discipline and action.

❌ This isn't therapy or motivation.

✔︎ This is TRANSFORMATION—forged in real work, real struggle, real growth.

280+ PAGES OF RAW TRUTH

No sugarcoating.
No hand-holding.
No excuses.

Just the framework that rebuilds men.

WHAT YOU'LL GET

THE 7 RULES THAT TRANSFORM MEN

RULE 1: THE CHARACTER RULE

Self-discipline isn't what you DO.
It's who you DECIDE TO BE.

Learn how to build unshakable character that becomes your foundation—not your profession, status, or external validation.

When you build character first, you become
unbreakable.

RULE 2: THE CODE OF COURAGE RULE

Raise your standards. Define your world.

Discover the Way of the Seven Courages—the warrior code that guides your every decision and gives you unshakable clarity on who you are and what you stand for.

Courage isn't just facing fear. It's your identity.

RULE 3: THE INNER BATTLE RULE

Embrace the dark side. Discover your power.

Learn shadow integration—how to harness BOTH your light and dark forces to become a complete man.
Kind AND fierce. Gentle AND deadly.

Feed both wolves. Control both wolves.

RULE 4: THE INTENTION RULE

Control your attention. Control your life.

Your attention is being weaponised against you.
Learn how to reclaim sovereignty over your focus, break addiction cycles, and direct your energy toward what actually matters.

Where attention goes, life flows.

RULE 5: THE ACTION RULE

Motivation is a myth. Action creates momentum.

Discover the foundation of self-discipline:
- Thought, Food, Movement.

Master these three, and everything else follows.
Learn why waiting for motivation keeps you stuck—and what to do instead.

Warriors act despite how they feel.

RULE 6: THE BROTHERHOOD RULE

Lone wolf is a lie. The pack survives.

Learn why isolated men fail and why brotherhood multiplies success. Discover how to find (or build) your courage circle—the men who will hold you accountable and walk this path with you.

You can't do this alone. You don't have to.

RULE 7: THE LEGACY RULE

What will you leave behind?

Discipline isn't just about today. It's about who you become and what you build that outlasts you.
Learn the 3 Pillars of Legacy: Character, Family, and Creation.

What we do now echoes in eternity.

ABOUT SIMON LEE:

YOUR GUIDE: SIMON LEE

Simon Lee has spent 30 years coaching men back to their power.

FROM BROKEN TO WARRIOR

As a boy, Simon witnessed violence he couldn't stop. He was told he was pathetic. For years, he believed it.

Through decades of martial arts, Eastern and Western philosophy, and relentless inner work, he forged himself from that broken boy into a man of strength, purpose, and courage.

Now, he walks that same path with other men.

SIMON'S WORK INCLUDES:

✔︎ 30+ years coaching men (CEOs, business owners, fathers, warriors)
✔︎ 35+ years studying and teaching mindfulness practices
✔︎ Decades of martial arts training and teaching
✔︎ Featured on national television with Neil Oliver
✔︎ Creator of The Courage Project
✔︎ Founder of Kingmakers brotherhood

PRAISE FOR SIMON'S WORK:

"Simon has such a passionate and powerful message, and it could not be more impactful and relevant for today's world."

—Gary Scott, Host of What If You Could

"His work is life-changing. He gives clear and precise answers to the problems we see today regarding men."

—Tre Winters, Exploring Places Unknown Podcast

"Simon is evolved, heroic and deeply intuitive. His story of overcoming is the basis of his philosophy. And it works."

—Joe Domino, Famous Interviews

This book is 30 years of experience distilled into 7 Rules.

The same framework Simon has used with thousands of men.

The same principles that rebuilt him.

Now they're yours.

WHAT'S INCLUDED

WHEN YOU GET THE SELF-DISCIPLINE RULEBOOK TODAY:

✔︎ THE COMPLETE EBOOK (280+ pages)

Digital download. Instant access.
Value: $27

✔︎ THE COURAGE CODE (PDF + Audio)

The Way of the Seven Courages—your daily warrior philosophy. Read it every morning. Listen every evening. Let it shape who you become.
Value: $47

✔︎ PRACTICE EXERCISES

At the end of each chapter, powerful questions that force you to confront truth and take action.
Value: Priceless

TOTAL VALUE: $74+

YOUR INVESTMENT TODAY: $27

FREQUENTLY ASKED QUESTIONS

Q: Is this a physical book or digital?

A: This is a digital download (PDF format). You'll receive instant access via email immediately after purchase. You can read it on any device (phone, tablet, computer) or print it yourself if you prefer a physical copy.

Q: What if I've read other self-help books and they didn't work?

A: Most self-help books give you motivation that fades in days. This book gives you a FRAMEWORK—7 specific rules with actionable practices. It's not about feeling good. It's about becoming different. If you're willing to do the work, this works.

Q: How long is the book?

A: 280+ pages of content. No fluff. No filler. Every chapter is packed with practical wisdom, real stories, and actionable practices. You can read it in a weekend or take your time with each rule.

Q: Who is this book for?

A: Men who feel stuck. Men who know they're capable of more. Men who want practical tools for building discipline, courage, and purpose. Men who are tired of excuses and ready for transformation. If that's you, this book is for you.

Q: Will this book alone transform my life?

A: The book gives you the framework. But transformation requires IMPLEMENTATION. Do the practice exercises. Apply the rules. If you want additional support, check out Kingmakers (our ongoing brotherhood for men implementing these rules with coaching and accountability). But the book alone can absolutely create change if you do the work.

Q: How is this different from other books on discipline?

A: Most books give you tactics. This gives you IDENTITY. Self-discipline isn't what you DO. It's who you DECIDE TO BE. This book rebuilds you from the foundation up. Character first. Everything else follows.

Q: What format is the download?

A: PDF format, optimised for all devices. Works on phones, tablets, computers. You can also print it if you prefer physical pages.

Q: Can I share this with others?

A: The book is for personal use. If you know a man who needs this, please direct him to purchase his own copy. The investment (even $27) creates commitment. Free things get ignored. Purchased things get implemented.

Q: What if I have questions while reading?

A: Email us at [email protected] We read every message. If you want deeper support, consider joining Kingmakers—our ongoing coaching community for men implementing the 7 Rules.